Adidas launches the base La Summer Soccer Interactive Hub for sports fans

Adidas has a new summer home for soccer fans. They set up an urban soccer lounge celebrating art, music, sports, sneakers and apparel in downtown Los Angeles. 

This launch was set up is specially targeted on soccer fans, which they are able to have gathering and share their interest by coming to this hub. The hub which provided an 80-inch flat screen TV that showcast international soccer game. By picking up this interactive hub's idea for soccer fans, it is able to retain these potential customers of continue supporting Adidas brand. 

Adidas expects to be a €2.5bn winner with Euro 2016 sales

Adidas expects it sales of football boots, shirts and balls to rise 14pc to a new record of €2.5bn in Year 2016, helped by the European championships. 

In my opinion, i think this news is going to give a huge and good impact on Adidas company. The expected sales record is going to attract more stakeholders and new potential customers to support Adidas.