Adidas AlphaBounce "Motion Capture"

The adidas AlphaBounce has fused form and function in a way that makes it ripe for the picking to hold the title of sneaker of the week. 

Kanye West isn't the only thing that keep Adidas brand hot in the streets these days. However, this latest model of Adidas sneaker makes use of its own proprietary cushioning system. This new released sneaker is awesome and special on its own which does not need much of celebrity endorsement. This is due to fact that this model is made even more seamless courtesy of an all over print design dubbed "Motion Capture" that bleeds to the front of its gradient white outsole. It is also expected to be one of the biggest running shoes, which will attract targeted market who love running while they are able to wear it in style. 

Limited edition Adidas sneakers made out of recycled ocean plastic

In April, Adidas and advocacy group Parley for the Oceans teamed up to create a 3D printed sneaker prototype made out of plastic and illegal deep sea nets found in the ocean. The limited number of shoes of shoes cannot be bought and are instead being given to the winners of a contest for Parley's A.I.R initiative to end ocean pollution.

The idea of this contest is awesome which is able to increase the awareness of taking care of the ocean. Besides, it also enables to increase the reputation and build a environment friendly image for Adidas company. In order to win the sneakers, the contestants are required to make a video pledging their commitment to keep the oceans clean, upload it to Instagram, and tag Adidas and Parley in the caption with #ParleyAIR.