Adidas Boost Camp in Virginia, USA

Ladies who joined this event are able to trial out the shoes for a fun run around the park and after there will be a 30 minutes mat Pilates Session hosted by Monalavinia. Besides, there will be giveaways for post session and one lucky girl will leave with her very own pair Purebooststx Adidas shoes. 

This Boost Camp event is able to give a chance to increase the awareness of the new customers that never truly experience on Adidas Purebooststx shoes. Besides, it also able to boost the positioning of the shoes in jogging and running. 

Adidas Angry with Ronaldo Over Real Madrid Champions League Celebration

To celebrate the winning of the Champions League Final shootout against Atletico Madrid, Ronaldo ripped off his adidas sponsored Real shirt and sprinted away. Adidas missed out on millions of dollars of free publicity with Ronaldo's celebration being show around world without his Real top. 

Due to the fact that the football match is screening all over the world through media mass and social media, Adidas will definitely take this opportunity as a free publicity advertising tool to advertise their brand with Real Madrid as an improved kit deal. 

Adidas sets sights on football stars in big U.S. drive

Adidas wants to sign dozens of deals with U.S. sports stars in coming years in order to provide a more lasting boost to sales for its retro sneakers.

This sport marketing plan is able to allow Adidas company to get to know who is their target audience is and how they can best be reached. This involves analyzing the company, their product, and their customers.

Release trio of new boots to be worn by Lionel Messi, Luis Suarez, Gareth Bale

Adidas has released a trio of new boots with catchy names like the X16+ PURECHAOS, Messi 16+ PUREAGILITY and ACE 16+ PURECONTROL. These boots will be worn the likes of Paul Pogba, Luis Suarez, Lionel Messi, Mesut Ozil and Gareth Bale.

This trio of new boots will definitely catch the eyes of football fans due to the fact that Adidas has chose the best football players as the ambassador of the new boots, which means this able to define the positioning of the product.