Sunday 22 May 2016

Adidas sets sights on football stars in big U.S. drive


Adidas wants to sign dozens of deals with U.S. sports stars in coming years in order to provide a more lasting boost to sales for its retro sneakers.

This sport marketing plan is able to allow Adidas company to get to know who is their target audience is and how they can best be reached. This involves analyzing the company, their product, and their customers.

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