Jayden Brown to sign in with Adidas

Projected 2016 lottery pick Jaylen Brown will be signing a footwear a apparel endorsement deal with Adidas, sources told The Vertical. 

In my opinion, it is a good marketing strategy that Adidas spend its sponsorship on signing on this player. This means that Adidas is going to reposition itself in the basketball market.  

Adidas AlphaBounce "Motion Capture"

The adidas AlphaBounce has fused form and function in a way that makes it ripe for the picking to hold the title of sneaker of the week. 

Kanye West isn't the only thing that keep Adidas brand hot in the streets these days. However, this latest model of Adidas sneaker makes use of its own proprietary cushioning system. This new released sneaker is awesome and special on its own which does not need much of celebrity endorsement. This is due to fact that this model is made even more seamless courtesy of an all over print design dubbed "Motion Capture" that bleeds to the front of its gradient white outsole. It is also expected to be one of the biggest running shoes, which will attract targeted market who love running while they are able to wear it in style. 

Limited edition Adidas sneakers made out of recycled ocean plastic

In April, Adidas and advocacy group Parley for the Oceans teamed up to create a 3D printed sneaker prototype made out of plastic and illegal deep sea nets found in the ocean. The limited number of shoes of shoes cannot be bought and are instead being given to the winners of a contest for Parley's A.I.R initiative to end ocean pollution.

The idea of this contest is awesome which is able to increase the awareness of taking care of the ocean. Besides, it also enables to increase the reputation and build a environment friendly image for Adidas company. In order to win the sneakers, the contestants are required to make a video pledging their commitment to keep the oceans clean, upload it to Instagram, and tag Adidas and Parley in the caption with #ParleyAIR.

Naomi Campbell makes a rookie error in her promotional post for Adidas

The 46 years old model accidentally copied and pasted an email from a PR agent, using it as a caption for a photo of her with a new pair of Adidas trainers that she posted on her Instagram page. 

Well, celebrity that get sponsored should not make a mistake like this. This will lead to the online audiences to think that the opinion of the celebrity getting the sponsored items are not true and not reliable, which will decrease the confidence of the targeted market towards the products. 

Adidas launches the base La Summer Soccer Interactive Hub for sports fans

Adidas has a new summer home for soccer fans. They set up an urban soccer lounge celebrating art, music, sports, sneakers and apparel in downtown Los Angeles. 

This launch was set up is specially targeted on soccer fans, which they are able to have gathering and share their interest by coming to this hub. The hub which provided an 80-inch flat screen TV that showcast international soccer game. By picking up this interactive hub's idea for soccer fans, it is able to retain these potential customers of continue supporting Adidas brand. 

Adidas expects to be a €2.5bn winner with Euro 2016 sales

Adidas expects it sales of football boots, shirts and balls to rise 14pc to a new record of €2.5bn in Year 2016, helped by the European championships. 

In my opinion, i think this news is going to give a huge and good impact on Adidas company. The expected sales record is going to attract more stakeholders and new potential customers to support Adidas. 

Adidas Boost Camp in Virginia, USA

Ladies who joined this event are able to trial out the shoes for a fun run around the park and after there will be a 30 minutes mat Pilates Session hosted by Monalavinia. Besides, there will be giveaways for post session and one lucky girl will leave with her very own pair Purebooststx Adidas shoes. 

This Boost Camp event is able to give a chance to increase the awareness of the new customers that never truly experience on Adidas Purebooststx shoes. Besides, it also able to boost the positioning of the shoes in jogging and running.