Adidas sets sights on football stars in big U.S. drive

Adidas wants to sign dozens of deals with U.S. sports stars in coming years in order to provide a more lasting boost to sales for its retro sneakers.

This sport marketing plan is able to allow Adidas company to get to know who is their target audience is and how they can best be reached. This involves analyzing the company, their product, and their customers.

Release trio of new boots to be worn by Lionel Messi, Luis Suarez, Gareth Bale

Adidas has released a trio of new boots with catchy names like the X16+ PURECHAOS, Messi 16+ PUREAGILITY and ACE 16+ PURECONTROL. These boots will be worn the likes of Paul Pogba, Luis Suarez, Lionel Messi, Mesut Ozil and Gareth Bale.

This trio of new boots will definitely catch the eyes of football fans due to the fact that Adidas has chose the best football players as the ambassador of the new boots, which means this able to define the positioning of the product.

Adidas ends Chelsea sponsorship six years early

Adidas, which has sponsored Chelsea since 2006 had reached a mutual agreement to end the deal on 30 June 2017 instead of 2023. The payment made by the club as compensation means Adidas profits are expected to rise 25% this year rather than 15%-18% originally forecast.

Adidas house at SoleDXB/ RedFest/ JazzFest by LightBlue, Dubai- UAE

The Adidas house consist of ground floor to showcase the 4 key product franchises, a fully functional retail area at the middle floor and an exclusive lounge on the top floor. 

This Adidas house idea in Dubai- UAE is amazing because each area in this house has its own personality and key features to allow the customers interact with the products. 

Eddie Peng endorsed in Pure Boost ZG Mesh in Shanghai

Eddie Peng attended "Shadow Challenge" event and encouraged runners to participate in the challenge to show off their cool running style. Besides, he also demonstrated the performance and stylish design of the latest Pure Boost ZG Mesh. 

Endorsement on Eddie Peng is very an very effective public relation promotional tool as Eddie Peng is a famous celebrity which adored by many youngsters and adults nowadays. 

Adidas Originals X Pharrell Williams Supercolor Live Event in London

More than 200 people attended the event, decked out in their finest three striped apparel and sneakers, and chose their color to help light up London. Highlights of the event consisted of Complex UK video wall, in collaborate with artist Daniel Swan and the Koraless performance & light show.

This supercolor live event in London is a very attractive event, which involved all the stylish audiences with their Adidas sneakers. They are able to share common interests.